Or Facebook. Or YouTube. Or many places in the world of Social Media? It's been a subject we've obviously noticed and been aware of for a while - especially as we're successfully involved in recruitment/employer branding ourselves.
Why the reticence? Many have set up Twitter accounts that tweet infrequently. Have they that little to talk about? Are they worried their 'competitiors' may use any news to their advantage? Do they not want to connect, share or learn from others? Or is it simply that they're really unsure how to (or why they should) make the most of it?
Surely as the 'buzz' says Social Recruiting (using Social Media for recruitment) is going to be 'the' growth area in HR this year and beyond - how can they 'preach' what they don't actually 'practice' themselves?
It's just illogical - like taking swimming lessons from someone who can't swim.