Here is further proof that if you use new media to communicate to your customers (aka candidates) your company will have a much more favorable impression. Research firm eMarketer released this latest info
which caught my eye. Podcasting your jobs
and/or Youtube are perfect examples of new media in action.
74% of users have positive impression of companies who use new media
To succeed the article says: “If companies are going to be a mainstay in new media, they’re going to have to realize consumers expect more than a passive existence,” said Mike Hollywood, Cone’s director of new media, in a statement. “New media are about experience, dialogue and immediacy. There was a time when just being in new media got you the gold star for effort. But consumers are continually refining their expectations and more and more are looking for specific interactions.”
Podcasting, online video, twitter and blogging are all considered forms of 'new media'.