If you are hoping to land a job or want to keep your current job, you have to realize that your personal brand will affect a company. A wrong step could leave a company a lot of clean-up—your picture gets placed in the paper for something illegal; you guest post a controversial article; a joke on Twitter gets misinterpreted; etc. For this reason, companies are looking for certain qualities in a personal brand:
3 Things Employers Look for in a Personal Brand
- Quality Content – Employers want to see that you are submitting quality content to the public. Whether it be through social media or guest posting, employers want to know that you are an expert in your field. Furthermore, it is important not only that you are knowledgeable about your field but that you take the time to show this to others. The more quality content the better!
- Presence – In some professions, it is important that you have some sort of personal brand online. Employers want to see that you are interested in social media and contributing to other websites because this has become so important in the world of business. In some cases, not having any evidence of a personal brand is worse than having a brand that is slightly not to the professional standard (which is oftentimes an easier fix than having to start from scratch).
- Connections – Who is reading your quality content and looking at your networks and/or articles is just as important as the content itself. Employers want to see that well established businessmen and businesswomen care what you have to say. This takes time so employers are usually understanding, but it can’t hurt to try and create connections with important people. You may be surprised to find that professionals really care about what you have to say!
All of the qualities listed above will ensure that your personal brand will improve a company. Employers want to know not only that you have a professional brand, but that you know how to use it correctly. If you can begin to create quality connections, produce quality content, and show that you know how to use social media, employers will see you as an asset to their company.
Photo Credit: justcreative.com
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country.