InMails are expensive but quite useful. If you take your time to devise compelling text for your inmail, you will reap the benefits. While each person won't be a slam dunk for the position at hand, you will have impressed them with your style enough to rise above the recruiter fray.
1. The Subject:
I often spend the most time on this part. It should clearly convey the reason for the message. It should be catchy but not salesy. It should be complimentary without being flowery. It should be memorable. And you should play to your audience.
Since I deal with startups, I often use a term like "Poised for Greatness" or Clean Whiteboard" .
2. The Opening Line
I always start off with
'3. The Grabber- Make it Exclusive
"I'm reaching out to a few choice profiles before I launch a full search..."
4. The content
A few lines about the company and role: Not too much, you want to explain it yourself so leave some mystery. Make sure to play to your audience still and talk about "what's in it for them"
(I don't really think it's necessary to pitch your company as your profile and company page is usually available at a click. )
5. The Close
Be bold! One line I use is "Keeping in mind that most successful people find opportunity not when they're looking but when it knocks, how's my timing?
Impressive Background. I'm representing what could be you next career move.
The company is growing rapidly and has had a 500 % increase in business this year. It's an interesting and rewarding product that is already being used by millions. What you'll find exciting about this position is the challenges that exist for the talented individual who lands this position. This startup is growing quickly with BLUE CHIP CUSTOMERS, household names that you'll recognize
As a result, there is many exciting decisions to be made to keep it in line with demands on customization. You won't find formulaic thinking here. As a company that specializes in innovation, they want the best and brightest creative visionaries who think so far out of the box that the box isn't even in the picture anymore. Where others say "can't", you say "how".
I'd be happy to talk to you further about it. I'm reaching out to key individuals before I go on a full scale search for this.. You have an ideal background and I think it's a good match for you geographically.
Please feel free to comment or share your suggestions