...for crying out loud make the content you reach me with worth reading!
Seriously, the more technology advances and, as a result, the easier it becomes for any old Joe to upload content onto a website, the more creativity seems to be going out of the window, particularly in recruitment.
What sparked my latest rant? I read somewhere today that as there are 5 billion mobile phone users in the world it follows that many more people in the coming months and years are going to be searching for jobs via their phone. But what the hell is the point if all they are going to uncover is the same tired old content they can currently read via their PC? Seriously, some of the job content on the web is truly, truly awful. Semi-literate, cut & pasted and littered with typos and spelling mistakes and all the allure of a dead sheep. Never mind the fact that the advertiser comes across as being totally careless and unable to get the basics right, do the owners of these sites not ever consider exercising any kind of editorial control, or are they happy to accept any old content as long as it's legal and the customer pays their bill?
Frankly, some of the jobs you come across online would never have been allowed to appear in the press such is their complete lack of quality/comprehension. They would have been rejected for lowering the standards of the newspaper or periodical they were due to appear in. I've seen jobs starting 'our client are looking', I've also seen ads asking for a 'good telephone manor' plus too many other glaring and childlike errors to mention. What do the people who post all these drab, uninspiring and in some cases totally incomprehensible job ads think a candidate with even the slightest intelligence must think about such content? What sort of impression is it creating about your business, not just with potential candidates but with potential clients too?
Please, before you jump on the mobile bandwagon, take a look at your current job posts. Are they interesting, alluring and enticing or are they simply badly cut and pasted job descriptions or job posts littered with basic errors? I can think of no other area of advertising that treats its advertising with as little thought, care and attention as some recruiters do. Cars, holidays, insurance, alcohol, consumables, food - no, I am trying but none of these are advertised in such a dreadful way as some jobs are.
In short, some recruiters seriously need to raise their game, otherwise all that investment in technology and having a mobile friendly website will all be in vain.