A few weeks ago I received a marketing email from Zao.com. I replied to say that I wasn't interested but that I would be happy to have them on my show if they wanted exposure. The CEO, Ziv Eliraz, told me that he would like to come on., I warned him that it might not be the best venue for new technology. His interest was not diminished, however, and so we arranged a show date.
I sent him my info package for the show. You can find it at AnimalShowBasics.com. It's quite thorough. It explains the protocol and warns people that the show can be rowdy. I even have a section advising them how to be interesting.
The key is to come loaded with stories that illustrate whatever points you want to make. I drove this point home with him in additional emails and I felt so strongly about getting the message across that I was very blunt and heavy-handed in making my point.
But do you think that made a difference? No. First he absolutely refused to sing the easiest song in the world, "Happy Birthday" for Amy Ala. Then, he started talking in general terms so I said, "Come on, give us the title of a specific role that was filled with Zao and tell us the story step-by-step." He ignored my plea and I kept repeating it until we had a show-down. He said he was going to hang up and leave the show. People on Twitter were telling me to let him go but instead I just sat back and let the crew take over and this time they didn't let me down. I thought it was an interesting show.
I have to salute him for sticking with it but I absolutely don't know how to get my point across about coming prepared. I really tried to establish very strong guidelines here and totally failed.