No idea is worth NOT exploring.....

“If people say it’s impossible we have to prove them wrong.”
Design students Anna and Terese took on a giant challenge as an exam project. Something no one had done before. If they could swing it, it would for sure be revolutionary. The bicycle is a tool to change the world. If we use bikes AND travel safe: Life will be better for all.

Join the conversation and tweet #InvsHelmet to have your tweet featured on the GE FOCUS FORWARD website. Go to to see the discussion.

Check out more films in the GE FOCUS FORWARD series at

Produced by WG Film with the support of
The Swedish Film Institute - Film commissioner Andra Lasmanis.

DIRECTOR: Fredrik Gertten
PRODUCER: Margarete Jangård and Elin Kamlert
CAST: Anna Haupt, Terese Alstin
CAMERA: Marek Wieser
BOOM OPERATOR: Emma Thorsander
EDITOR: Klaus De León Heinecke
COMPOSER: Chris Maxwell & Philip Hernandez a.k.a Elegant Too
COLORIST: Jörgen Persson
SOUND DESIGN: Tobias Lilja
Rasmus Thaarup
CMP – Copenhagen Malmö Port


  • Currently 5/5 stars.

Views: 97

Comment by Valentino Martinez on March 27, 2013 at 5:31pm

Good share...and great message..."No idea is worth NOT exploring....."

Really inventive concept.

Besides its use by bicycle riders -- I would highly recommend the use of this concept as an add-on with a regular helmet for motorcycle racers; stunt cyclists; and big highway tour bike riders (which I've done).  The speeds they attain really need better noggin protection.

Comment by Tim Spagnola on March 27, 2013 at 10:18pm
Thanks Tino for checking it out and sharing your thoughts.
Comment by Valentino Martinez on March 27, 2013 at 10:43pm


I liked this particular video post for the reasons I shared and because it’s a subtle reminder that good ideas – innovative ideas can and do come from unexpected people and places.   And to find it on is also a not so subtle reminder and message to old salts like me to continue to listen to the diversity of voices in our industry – even the ones who just drove up or come from, literally and figuratively, foreign places.

Comment by Valentino Martinez on March 27, 2013 at 10:46pm

...PS--nice touch in crediting pretty much everyone associated with the video production...short of the Gaffer and Stuntmen and Stuntwomen...

Comment by Tim Spagnola on April 13, 2013 at 11:58am

I never get tired of this video. Such a cool idea from outside the box.

Comment by Valentino Martinez on April 13, 2013 at 12:58pm

Tim, this "cool idea" was recently featured on MSNBC on the ALL IN show with Chris Hayes as:  One of the AWESOMEST things happening today"

Check it at:



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