Phil Strazzulla
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Phil Strazzulla posted a blog post

Whiteboard Wednesday: SEO Doesn't Matter for Talent Acquisition

A while back I wrote a post about why SEO is a waste of time for HR. Up to this point, no one has come out to prove me wrong.  To be honest, I'm a bit saddened as I thought there'd be someone who'd cracked the code on a scalable SEO strategy that wasn't purely based on branded keywords.  Oh well.Because I still hear people talking about SEO in talent acquisition, I thought it was important to devote one of our…See More
Friday
A blog post by Phil Strazzulla was featured

Whiteboard Wednesdays: "Recruiting is like Marketing" Explained

In this week's Whiteboard Wednesday video, we talk through why recruiting is like marketing.  And, more importantly, why it's pretty different too.  This is meant to be an explanation for someone who's new on their journey to understanding what is going on in recruitment marketing and employer branding.Maybe this is a good video for your boss to get their buy in for a new careers site.  Maybe it will get your team to…See More
Thursday
Phil Strazzulla posted a blog post

Whiteboard Wednesdays: "Recruiting is like Marketing" Explained

In this week's Whiteboard Wednesday video, we talk through why recruiting is like marketing.  And, more importantly, why it's pretty different too.  This is meant to be an explanation for someone who's new on their journey to understanding what is going on in recruitment marketing and employer branding.Maybe this is a good video for your boss to get their buy in for a new careers site.  Maybe it will get your team to…See More
Wednesday
Phil Strazzulla posted a blog post

Talent Pools: What You Need to Know

Talent pools are virtual communities of passive job seekers stored in a database which allow HR teams to pipeline future employees. Wikipedia provides a longer definition, but the idea is that talent pools allow the employer to build communities filled with candidates who are interested in working there in the future. It provides you with the ability to engage passive candidates frequently and to tap into this reserve whenever you…See More
Jun 11
Phil Strazzulla posted a blog post

What Constitutes Employer Branding?

There are so many different avenues to spend time and resources on when it comes to "employer branding."  To make matters worse, many talent acquisition offerings have some sort of "employer branding" angle to them that is designed to get HR to buy.However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. Check out what we mean in this video:If you're looking to build out your employer brand, the…See More
Jun 7
Phil Strazzulla posted a blog post

5 Talent Community Best Practices

Talent Communities are a great way to engage passive candidates and build warm pipelines of talented, thoughtful job seekers.  However, they are full of various pitfalls that can hamstring their performance.  We've studied what makes a talent community succeed and fail.  With that in mind, we wanted to share the best practices that any talent community strategy should follow.  But first, the basics:What's a Talent CommunityA talent community is the mechanism which allows employers to capture…See More
Jun 5
A blog post by Phil Strazzulla was featured

Talent Community Personas

Talent Communities are incredible ways of driving more quality candidates into your hiring funnel.  They are the perfect way to grab the information of people who are not quite ready to apply for a job, but still interested in your company.They're Very ThoughtfulThe most exciting part of these pipelines is the QUALITY of candidates who are opting in.Think about the mentality of someone who signs up for a talent community.  They are…See More
Jun 4
Phil Strazzulla posted a blog post

Talent Community Personas

Talent Communities are incredible ways of driving more quality candidates into your hiring funnel.  They are the perfect way to grab the information of people who are not quite ready to apply for a job, but still interested in your company.They're Very ThoughtfulThe most exciting part of these pipelines is the QUALITY of candidates who are opting in.Think about the mentality of someone who signs up for a talent community.  They are…See More
Jun 3
A blog post by Phil Strazzulla was featured

Whiteboard Session: Calculating Time To Fill ROI

Many Talent Acquisition teams track Time To Fill across their departments and organizations.  This term is defined as the time it takes to make a hire after posting a job.  It's a key metric that allows teams to forecast hiring and plan more effectively to meet their goals.It's also an incredible way to measure the return on investment drive by various changes to the talent acquisition tactics. For example, we may see a decrease in Time To Fill after implementing a…See More
May 29
Phil Strazzulla posted blog posts
May 29
Phil Strazzulla posted a blog post

Why Passion is an Important Criterion for Hiring

When we think about the criteria for hiring or not hiring an individual, passion is rarely something that is put into the rubric. However, it is many times the number one corollary with high performing employees. With that in mind, we asked Dean Griess of Schwab Business Learning to share his thoughts on hiring “passionate” candidates.Why is passion an important criterion for hiring?I like to challenge not only my thinking but the…See More
May 24
A blog post by Phil Strazzulla was featured

Best Company Culture Videos

The corporate culture video has become morphed from something very generic and scripted, to a creative outlet that companies can use to share their story, and what they're all about.  This medium has a lot of potential to be a funny and sometimes viral employer branding campaign for your talent acquisition team.While we've already put together some of the best culture videos that we've found, we though it'd be fun to add a few new ones, and tell you why we like them so much.  Without further…See More
May 21
Phil Strazzulla posted a blog post

Best Company Culture Videos

The corporate culture video has become morphed from something very generic and scripted, to a creative outlet that companies can use to share their story, and what they're all about.  This medium has a lot of potential to be a funny and sometimes viral employer branding campaign for your talent acquisition team.While we've already put together some of the best culture videos that we've found, we though it'd be fun to add a few new ones, and tell you why we like them so much.  Without further…See More
May 21
A blog post by Phil Strazzulla was featured

Eliminating Unconcious Bias in Hiring

Unconscious bias is a scary reality that plagues many organizations and means that the best people aren't getting the right jobs and promotions.  We spoke with Sangita Katsuri of Action Inclusion about how companies can work to eliminate unconscious bias in their hiring process.What is your definition of unconscious bias, and how does it play out in the hiring process?If we are honest, we can admit that we have some very conscious biases…See More
May 19
Phil Strazzulla posted a blog post

Eliminating Unconcious Bias in Hiring

Unconscious bias is a scary reality that plagues many organizations and means that the best people aren't getting the right jobs and promotions.  We spoke with Sangita Katsuri of Action Inclusion about how companies can work to eliminate unconscious bias in their hiring process.What is your definition of unconscious bias, and how does it play out in the hiring process?If we are honest, we can admit that we have some very conscious biases…See More
May 18
Phil Strazzulla posted a blog post

Whiteboard Wednesdays: Microsites on Your Careers Site: Data and ROI Calculations

Every eCommerce website in the world has landing pages for different products.  These pages share the key value propositions to customers, and feature reviews, pictures, and videos.  The analog to recruiting is probably obvious: we're all trying to share information about our departments, offices, and jobs.  So, it stands to reason that we should have microsites for each of the key areas within our company.In fact, many companies are starting to adopt this strategy within their careers site. …See More
May 15

Profile Information

First Name
Phil
Last Name
Strazzulla
Country (Pick One)
United States of America
State (if Applicable)
Massachusetts
Job Title (select one)
Executive (CxO)
Company
NextWave Hire
Which industries do you work in now?
Technology
How many employees work at your company?
B. 2-10
Website
http://nextwavehire.com
Blog
http://blog.nextwavehire.com
LinkedIn Profile
http://https://www.linkedin.com/in/philstrazzulla
Twitter Profile
http://twitter.com/philstrazzulla

Phil Strazzulla's Blog

Whiteboard Wednesday: SEO Doesn't Matter for Talent Acquisition

Posted on June 15, 2018 at 1:00pm 0 Comments

A while back I wrote a post about why SEO is a waste of time for HR. Up to this point, no one has come out to prove me wrong.  To be honest, I'm a bit saddened as I thought there'd be someone who'd cracked the code on a scalable SEO strategy that wasn't purely based on branded keywords.  Oh well.

Because I still hear people talking about SEO in talent acquisition, I thought it was important to devote one of our…

Continue

Whiteboard Wednesdays: "Recruiting is like Marketing" Explained

Posted on June 13, 2018 at 1:00pm 0 Comments

In this week's Whiteboard Wednesday video, we talk through why recruiting is like marketing.  And, more importantly, why it's pretty different too.  This is meant to be an explanation for someone who's new on their journey to understanding what is going on in recruitment marketing and employer branding.

Maybe this is a good video for your boss to get their buy in for a new careers site.  Maybe it will get your…

Continue

Talent Pools: What You Need to Know

Posted on June 11, 2018 at 11:00am 0 Comments

Talent pools are virtual communities of passive job seekers stored in a database which allow HR teams to pipeline future employees. Wikipedia provides a longer definition, but the idea is that talent pools allow the employer to build communities filled with candidates who are interested in working there in the future. It provides you with the ability to engage passive candidates frequently and to tap into this reserve whenever you…

Continue

What Constitutes Employer Branding?

Posted on June 7, 2018 at 12:30pm 0 Comments

There are so many different avenues to spend time and resources on when it comes to "employer branding."  To make matters worse, many talent acquisition offerings have some sort of "employer branding" angle to them that is designed to get HR to buy.

However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. Check out what we mean in this video:…

Continue

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