Being generic these days is a death to branding. There simply is too much noise. So how can you get out of generic employer branding mode and make yours more relevant? The answer is to know your audience and speak directly to their interests.
A strong employer brand aligns…Continue
Added by Joanne McDonagh on June 18, 2018 at 7:13am — No Comments
The current generation of young adults born in the 1980s and 90s have rewritten the standards which had previously been commonplace in the workplace. For traders, this is a strategic purchasing power - for employers, it is an interesting…Continue
Added by Susan Saurel on July 12, 2017 at 6:04am — No Comments
Employer branding/recruitment marketing is here to stay. And, there is A LOT of info out there to digest. So, we thought we’d aggregate what we think are the most important stats out there. For your convenience:
Added by Phil Strazzulla on May 17, 2016 at 1:30pm — No Comments
Employer branding has been an industry buzzword in talent acquisition for several years at this point. However, only a select few companies have taken advantage of this trend. Mainly, they are large and well resourced companies who are constantly recruiting – Goldman Sachs, Google, McKinsey,…Continue
Added by Phil Strazzulla on May 17, 2016 at 12:30pm — No Comments
Yes, that’s right, I don’t think you need to worry about a social media strategy for your employer brand…but more on that in a second.…Continue
Added by Phil Strazzulla on May 4, 2016 at 1:30pm — No Comments
Employee generated content creates a powerful direct communications channel for companies to cut through the corporate copy and careers speak to tell a direct and intermediate story that cuts through the marketing BS and buzzwords to establish a direct, credible perspective on a role, location or business unit within a larger company or brand.
Added by Katrina Kibben on February 22, 2016 at 2:54pm — No Comments
A lot of people don’t realize just how important effective branding is when you’re running a charity. How else can people trust you with their money?
Trust is important inany industry - but it’s especially vital if you’re running a charity. After all, if people are going to give your organization money in support of a good cause, they need to be able to trust that their contribution is actually being…Continue
Added by Brad Wayland on February 10, 2016 at 1:39pm — No Comments
How do you build transparency in your organization for a better employer brand?
Why is it so important for your employer brand that your team is human? How does that idea translate…Continue
Added by Katrina Kibben on October 13, 2015 at 5:00pm — No Comments
After recently watching a TED Talk called “How Great Leaders Inspire Action” by Simon Sinek, I was struck how the same concepts are immediately applicable to our job posts and how we pitch the jobs we recruit for.
In the video, Simon Sinek shared his golden circle and the following definition of terms:
What – What we do
Great teams don't just happen. Сreating a successful team is possible only when the right people with the right skills come together. However, in today’s competitive market, simply hiring top talent isn't enough. Knowing your players' strengths and…
Added by Stacy Carpenter on August 18, 2015 at 2:52pm — No Comments
Added by Maren Hogan on August 17, 2015 at 10:39am — No Comments
Added by Jaime Spuhler on August 14, 2015 at 12:08pm — No Comments
I recently interviewed Tim Keningham, Global Chief Strategy Officer and EVP at Ipsos Loyalty. Tim is co-author of a terrific new book titled The Wallet Allocation Rule. At one point, our conversation focused on recruiting, and…Continue
Going it alone or setting up a new business with some trusted partners? One of the biggest decisions you will make early on in the recruitment start-up journey is your company's name. In this blog we share with you three free tools to help you pick the right one.
WebCHeck - http://wck2.companieshouse.gov.uk
Once you have your shortlist of potential company names the first point of call…
Added by Mike Robinson on April 15, 2015 at 4:30am — No Comments
Three phrase in every talent acquisition professionals’ vocabulary. It’s also the three areas where most HR leaders are trying to build business cases for new initiatives that will keep their company on the edge of hiring…Continue
As a marketer in a recruiters world, I clearly have a different perspective on this whole "candidate experience" thing. I'm less worried about getting people in the door and wondering how the hell you even got anyone to apply after those awful reviews. (Do you seriously have dry holiday parties? Forget it.)
The thing is, recruiters don't usually think about reviews and the candidates…Continue
Added by Katrina Kibben on February 3, 2015 at 11:00am — No Comments
Axial is on a mission to connect every private company with the capital necessary to grow,…
Added by Suzanne Holloway on December 1, 2014 at 1:45pm — No Comments
I often comment about the reliance recruitment firms have on traditional sourcing strategies, but recently I’ve also noticed that website search engine optimisation (SEO) is also still perceived by a lot of agencies as being the most important form of branding outside of job boards.
I get this, it makes sense to have a high ranking website on Google so that people find you when they type in terms relating to your business. This blog isn’t focused on SEO but just quickly if you are…Continue
Added by Chris South on October 9, 2014 at 4:21pm — No Comments
Usually when a recruiter contacts someone via LinkedIn, it’s because s/he saw something of interest on that person’s profile. Then there’s THIS GUY that apparently liked what he saw enough to plagiarize…Continue