Courtney Hunt's Blog – February 2014 Archive (4)

Social Media Engagement: 7 Rules for Working Smart, not Just Hard

Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a…

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Added by Courtney Hunt on February 25, 2014 at 9:00am — 1 Comment

The New Digital Divide: Thoughts for Leaders and Laggards

Summary: The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on - are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those who haven’t. It also offers suggestions…

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Added by Courtney Hunt on February 13, 2014 at 7:30am — No Comments

Twitter Misconceptions: 4 Factors Hindering Adoption

Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional…

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Added by Courtney Hunt on February 11, 2014 at 8:00am — 7 Comments

The SAPLING Approach to Leveraging Social Media

Everybody's doing it. Should you?

  • Are you trying to decide whether to create a stronger digital presence?
  • Have you dabbled with social media but aren’t sure what to do next?
  • Have you experimented with different tools and technologies and find you’re…
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Added by Courtney Hunt on February 4, 2014 at 7:00am — 16 Comments

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