Stephanie Mills's Blog (13)

Why employer branding is the key to a profitable job board



Remember the Pepsi Challenge back in the eighties? It saw members of the public taking part in a blind taste test, comparing Pepsi to Coca Cola. Even though Pepsi generally won on taste, Coke continued to win the cola wars – and it still dominates the soft drinks market…

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Added by Stephanie Mills on May 26, 2016 at 8:30am — 1 Comment

Is the 'Skills Gap' really a 'Skills Mismatch'?

The current state of UK employment brings both good news and bad for job board owners. Let’s start with the good.

Employment rates are at an all-time high. According to figures published by the Office for National Statistics (ONS) they rose to 73.3% last year, which is…

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Added by Stephanie Mills on May 16, 2016 at 9:30am — No Comments

Mobile Job Seeking: Where are the applications?

  • 70% of job seekers have never applied for a job using their mobile.
  • 100% of job seekers save adverts on their mobile to look at later.
  • 100% of job seekers use multiple devices when searching, researching and applying for jobs.

Job seekers don’t trust their mobiles when…

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Added by Stephanie Mills on May 9, 2016 at 10:30am — 2 Comments

Job seekers head to their bed to apply for jobs, research reveals

A…

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Added by Stephanie Mills on March 30, 2016 at 6:30am — No Comments

Generalist vs. Niche: Which job board is best for you?

The digital recruitment market has a rich and diverse range of job boards to choose from for both jobseekers and employers. With such a bewildering range of choices available it can be difficult to decide which option best meets your hiring…

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Added by Stephanie Mills on October 13, 2015 at 9:30am — No Comments

Expectations: Technology, the Job Seeker and the Job Board

An Uncertain Future

If you work within the recruitment industry or just keep your ear to the ground when it comes to career development and jobs, you will have heard the rumours that have long been spread - the job board’s days are numbered.

The world of recruitment has always been fast paced, and…

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Added by Stephanie Mills on September 14, 2015 at 11:07am — No Comments

Why Job Boards Remain Popular

With social media making big strides in the job vacancy advertising arena, job boards and other sources play a more important part than ever in the ‘recruitment mix’.

Here we take a whistle-stop tour of why job boards still remain a popular tool for companies looking to fill vacancies.

Ever Improving Technology

Let’s face it, job boards are…

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Added by Stephanie Mills on July 23, 2015 at 11:28am — No Comments

Tips for a Better Candidate Experience

We’ve all been in the position of the candidate, spending copious amounts of time sifting through jobs descriptions, painstakingly filling out application forms and patiently waiting (and waiting and waiting) for a reply from the prospective employer. We would think that this experience…

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Added by Stephanie Mills on April 9, 2015 at 9:01am — 1 Comment

3 things I learnt at the Onrec Conference and Exhibition

The 10th annual Onrec Conference and Exhibition took place in London last month. As ever, the event featured a great line up of speakers offering their insights in to the world of online recruitment.

Having first started in 2004, speakers took the time to reflect on what has happened in the industry over the past 10 years, as well as covering the latest trends and topics within online…

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Added by Stephanie Mills on November 12, 2014 at 6:04am — No Comments

Job board fundamentals: Measuring success

Over the years, I’ve worked with a number of job boards of varying shapes and sizes. One of the many frequent questions I’m asked is regarding how best to measure success.

With so many different tools to hand from content management systems, Google analytics, third party marketing software and external campaigns; it’s easy to lose focus. We need to find a centre with which to orientate ourselves.

Whilst there are endless statistics you can track to assess your job board, in my…

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Added by Stephanie Mills on July 4, 2014 at 9:26am — No Comments

Job Board SEO tips

Today there are more job boards than ever which increases competition for attracting relevant jobseekers. With so many job boards available ensuring your job board can be seen by search engines is vitally important for your job board’s success.

Research has shown that 67% of jobseekers start their job hunt on search engines. Without a well planned and sustained SEO…

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Added by Stephanie Mills on June 17, 2014 at 10:12am — 1 Comment

Using video to engage with candidates

With the global war for talent showing no sign of slowing down, the issue of how employers and recruiters can attract the best candidates remains a contentious issue within the industry.

Finding new, talented people is critical to the growth and success of all companies.  Across a wide range of industries, companies are finding that demand for skills is far outweighing supply, and as this skills gap continues to widen, are having to think more creatively as to how to beat the…

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Added by Stephanie Mills on June 2, 2014 at 5:13am — No Comments

Writing an Effective Job Description – How To Get The Basics Right

Whilst the majority of employers have a lot of success using job boards, less successful advertisers often ask ‘Why aren’t my adverts receiving more applicants?’

There can be numerous explanations for this and it is often a combination of more…

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Added by Stephanie Mills on June 2, 2014 at 5:00am — No Comments

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