5 Recruitment Marketing Articles of the Week 9.14.13 to 9.20.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about automating sourcing, employee referral programs, HR Tech, storytelling and showing value.

I’d also like to share the articles from our blog this week that you should check out:

Now on to the articles.  Here are the articles that interested us this week (in no particular order), enjoy!:

 

Let’s Be Honest: You Can Automate Sourcing by Manny Medina (@medinism)

This post inspired mine above this week.  I think it’s a good piece on the need to determine where technology provides value and improves efficiency and where we need people to carry out the integral parts of the strategy.

 

‘Who Do You Know?’  Is the ‘Post and Pray’ of Employee Referral Pro... by Jeremy Roberts (@ImJeremyR)

I liked this post on the ERE session on Employee Referral Programs.  I think the key here is it’s not something you just turn on but something that you need to take some effort thinking through and improving.

 

I Really Don’t Give a S&*T About Your CEO by Tim Sackett (@TimSackett)

Great points here that made me laugh.  And Tim’s right, value comes from product and execution combined.  It needs to produce measurable results to be worth anything (and come with a Diet Dew.)  A CEO is only impressive to a point.

 

The Power of Recommendations: What Are Employees Saying About You? by Carol Gronlund (@CarolGronlund)

Short piece that sets the stage here.  Advocacy not only from your employees but candidates and fans is going to become integral to recruiting in the near future.

 

3 Simple Storytelling Methods that Can Do your Selling For You by Ben Settle (@BenSettle)

Pixar’s 22 Rules of Storytelling

Two really good articles on storytelling and what’s important when trying to tell a great story that’s shareable.

 

Burn After Reading: The Vendor’s HR Technology & Exposition Guide by The Starr Conspiracy (@StarrConspiracy)

Tremendous insights from thought leaders on what’s integral to a positive experience at a conference like HR Tech.  Worth a look through and stop by our booth if you are there (#253).

 

Hope you enjoy the list and see you on Twitter @smashfly.

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