5 Tips For Creating Great Recruitment Marketing Content

How to create great recruitment marketing content?

The task of creating great recruitment marketing content is causing headaches for many recruiters and HR professionals lately.

They understand the importance of inbound recruiting and they would like to make the most of it.

However, they are faced with many challenges.

These are the most common complaints that I keep hearing:

  • “How am I supposed to create awesome content? I am not a writer!”
  • “I don’t have time to create content.”
  • “I don’t have a dedicated budget.”

If these problems sound familiar to you, don’t worry! In this blog post you will learn 5 proven tips that will help you successfully tackle these challenges and create great recruitment marketing content - even if you have no previous experience, enough time or money!

4 tips for creating great recruitment marketing content

Creating great recruitment marketing content can be an exhaustive and time-consuming effort.

But only for those who are not familiar with these 5 great tips:

Tip #1: Know your audience

The first tip for creating great recruitment marketing content is: Know your audience.

You will do that by defining your candidate persona - a semi-fictional representation of your ideal candidate. If you need help, check out our guide for creating candidate persona!

Tip #2: Focus on the candidates

The second tip for creating great recruitment marketing content is: Put yourself in your candidates’ shoes. Write about the things that your candidates would like to know. Start by presenting your employee value proposition.

Tip #3: Be authentic

The third tip for creating great recruitment marketing content is: Be authentic. Use the real photos of your employees and your office to showcase your company culture. No glossy stock photos please!

Tip #4: Repurpose your content

The fourth tip for creating great recruitment marketing content is: Repurpose your content! It means to change the format of your content. For example, you can turn your blog post into a podcast or a webinar or even combine a few blog posts to create an Ebook!

Tip 5: Curate great content

The fifth tip for creating great recruitment marketing content is: Curate great content. It means sharing the high quality content that someone else created. It a great solution for increasing content production while saving your time and money!

Want more great recruitment marketing tips?

Views: 84

Comment by Jessica Cody on August 3, 2018 at 2:12pm

Great ideas here.  Another idea is to personalize content to your audience segments based on their different backgrounds and interests.  As you become more familiar with your pipeline of passive talent, send them emails with content they would find interesting, whether it's about current trends in your industry, career opportunities with you or recent accomplishments your company had.  The more candidates know about your company, the more they will trust you and be likely to apply when the right job opening comes along.

Comment by Kristina Martic on August 4, 2018 at 6:33am

Thank you for the comment and sharing a great idea, Jessica! :)

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