If you don't know Harry Joiner, you should. He's been using EcommerceJobs.com for years to recruit the best and brightest in online retail. He uses a great domain name to bring in referrals and he barely uses LinkedIn.
I think you'll find my 30 minute conversation with him interesting to say the least.
A few quotes from the show;
Recruiters are like real estate agents, I think the law of 80-20, or even 90-10 sort of applies in this space. You probably have 10% of the recruiters making 90% of the money.
I have no evidence to back that up, I have no way of knowing if that's true or not, but recruiting seems to be sort of a winner-take-all business, and I got into this space and I didn't have the money to really spend a lot of money building a brand.
She's like, "Dude, here's the deal. If you're online at marketingheadhunter.com, and you tell everybody you're a marketing headhunter, and everybody knows you as 'The Marketing Headhunter,' when people back-link to your site, they're going to back-link to you as marketingheadhunter. And when people are looking for a marketing headhunter online, they google, 'marketing headhunter,' and your site is the nexus of all things Marketing Headhunter on the internet."
And I'm like, "Are you sure?"
She's like, "Yeah. I'm sure. That's how it works."