Last month I spoke to a group of business owners. I introduced the 30 million strong Millennial Generation and they all sat back and crossed their arms. When I explained that they already owned a piece of their brand, many business owners guffaw and told me, “No, they don’t. Oh my God, they are so lazy and entitled, they just want their own way.”
Gone are the days when your bad hiring practices where just a rumor at the local coffee shop. Millennials not only use Social Media to help promote themselves to get hired, but when you let them down, they now have a stage to share their side of the story to the world…and this includes all of your customers.
CoutureWriter is just one such Millennial.
With a passion for professional sports, she has invested time and effort into developing her social media footprint in the CFL and NFL arenas. She not only has a Tumblr account for her own writing, she also contributes to several football sites geared at getting women talking about football. This time consuming work has netted her lots of loyal followers. Still think they’re lazy?
The average time it takes a person to develop ongoing content, gain followers, and then engage those followers, is the same as three people working around the clock in a small ad agency. Think about the thousands of hours devoted to staying current, not to mention back research; now just add that to the invoice.
Recently, CoutureWriter thought it would be a good time to lend her knowledge, experience, and network, to the Hamilton Tiger Cats, by applying for an internship.
This is where I demonstrate how much control a Millennial has over your brand
The Hamilton Tiger Cats are not alone. This blog was written to vent frustrations over a bad-hiring process. We are seeing more and more of this happen. Millennials blogging about bad work experiences and organizations with little-to-no leadership are becoming more and more commonplace.
A blog like this raises a bunch of questions for me about the Hamilton Tiger Cats brand:
- It’s really hard to attract women to the sport as is, so why would a business owner let this happen to a young, inspired fan?
- Where is your HR team in your hiring process?
- Do the Hamilton Tiger Cats know their managers are making promises they can’t keep?
Last but not least, are any of these the kind of questions you want your customers to have rolling around in their head?
Before you run and hide under a rock or yell, kick and scream at CoutureWriter, stop and think! These Millennials understand social media better then you and I ever will. If we could all just set our negative bias aside about the Millennials, and really engage them, we might find they can be our most hardworking asset or the whistle blower at the end of your game.
Which one do you want standing next to you as we enter the Knowledge Age?