As SXSW Interactive week came to a close, I took a look at what our recruiting team had accomplished in Austin, TX. What I found most interesting was the realization that I was looking at measuring the success of our participation from a "recruiting" standpoint much differently than recruiters or recruiting management might expect. In fact, in speaking to anyone else in the staffing or employment space that attended the event - it's very likely that we took an incredibly different approach to our attendance at this 5 day digital parade than anyone else.
I'll explain... Good recruiters are ALWAYS recruiting. So it's not unusual to ask a recruiter what they're doing at any event and receive from them a response that they're looking for, or recruiting, top talent. Being 100% honest - it's just in our DNA. Recruiters that are passionate about what they do, love the talent. But in looking at the goals and measurements we set forth for our team at SXSW - "recruiting" someone didn't make the list. Nope - we came to do something much more important than acquiring talent.