This is my first blog post. Oh my goodness, I'm blogging! (Ok enough of the epiphany). Seriously, I want to "vent" about the hardships of finding new clients. Is there anyone else experiencing this? Is it my industry focus? Is it this economic climate? Is it that time of year where things slow down? Is it a combination of all of these plus some?
Well, admittedly, I do not come from the School of Business Developers. "Cold calling" is not my specialty, neither is breaking someone's arm to hear the value of my services. But I have strategies. I try to implement them all. It seems to be a must. I believe in diversifying. I believe in individual differences, so different strategies of approach for different companies. So, off I go to cold calling, cold emailing (a no-non?), cold writing, cold cold...wow, it's getting chilly in here all of a sudden.
Anyway, I consider myself a go-getter. So I believe that in order to stay afloat as a business you need to GO GET! And, yes, that something needs to eventually yield profit because the profit yields sustainability and sustainability, at least for me, yields one happy recruiter.
Earlier today I spoke with a dear partner of mine. His lament on the lack of business this year (and their worst year in the 15 years they've been doing this) really struck a chord. I mean, I do not believe that gaining new clients is a "difficult" thing to do. As a matter of fact, all my clients have been gained quite "easily". I guess the key is gaining great client relationships that sustain your business. And let's be honest, as a small business owner you don't need a Titanic load of clientele to prosper and grow.
Would love to hear others' vents, thoughts, etc etc on how they are managing their business development. What works? What doesn't work?