In today’s super competitive hiring market, recruiters need to fight to find high quality candidates, which is why it’s more important than ever that you use all the resources you have to stay on top of the competition. One way to guarantee an awesome hire, is to proactively source candidates.
1. PERFECT THE BOOLEAN SEARCH
It’s extremely important that you are familiar with Boolean search techniques. It helps in order to receive the best candidate search results from a wide range of software. Despite their importance, fully constructed Boolean search strings can look confusing and complex, and can be challenging to write, but there are a lot of sources from other recruiters where you can find examples. Or, if you need help creating the entire thing, there are Boolean Search Generators available, such as TalentSonar’s.
2. USE TWITTER WISELY
By using Twitter's advanced search feature you are able to search profiles and tweets for keywords related to your open positions. For example, if you're sourcing candidates for your sales team in New York, then you want to use the search fields to input specific keywords, location, language, and sentiment to search both profiles and tweets.
When you connect with your target talent pool on Twitter, the first thing he or she will see is your profile picture and your bio. Make sure you create these wisely. Although you only have 160 characters for your bio, make sure to include your profession, interests, and something that’ll make you stand out.
3. UTILIZE EMPLOYEE REFERRALS
Employee referrals are one of the most effective ways to source and hire passive candidates. If your organization does not already have an employee referral program, now is the time to build one. Employees who are hired via referrals tend to stay with the company longer than other candidates. This is a perfect way to specifically source passive candidates because employee referral programs provide access to a slew of passive job seekers.
4. FIND PRIME LOCATIONS FOR JOB ADVERTS
If you are looking to maximize your job posting being seen and to build your candidate pool, creating an ad is one of the best ways to do it. Also, don’t forget to check all the free places for your ad. Although there is no charge for the ad placement, the difficult part comes in filling out the application. It is a very long, very manual process. Another great place to advertise your job search is on social media sites, such as Facebook, Twitter, and LinkedIn.
Dana Roth is Director of Marketing for Lusha. She has significant experience helping startups get off the ground. Dana graduated with a Bachelor of Journalism from the University of Missouri School of Journalism. Contact her at Dana@Lusha.co.