Exploring the advantages new technology has to offer us shows that trends in digital recruiting used by employment firms continue to evolve. Staffing solutions have come to increasingly rely on digital marketing for its many benefits from both sides, from drawing new clients to uncovering the best talent. Digital recruiting is changing the way many firms and recruiters approach candidate hunts. Here are some of the current trends that can drive your own recruiting strategies.
The Cloud is Still Expanding
More companies are adapting business processes to cloud resources and services. Cloud solutions offer job seekers the means to store and share documents immediately without the concerns of data theft or the risk of losing all their efforts if local computers fail. Employers are also on top of this trend, using keywords and search engines to uncover suitable candidates. Many companies today have even begun utilizing the new concept of a Chief Digital Officer to aid in their recruiting efforts. The new CDO is someone with specific expertise at managing online resources.
Content is Vital
Successful efforts in 2016 will require a focus on content. Obtaining inbound content from loyal online followers is important to search engine rankings and overall digital visibility. Organic search content, original blogging, and visual tools like infographics and embedded video are important to improving the company brand. This past year has seen more companies turning to video as a recruitment tool for both new clients and new employees. This is an easy, inexpensive, and controlled means of enhancing appeal by showing candidates the environment, culture, and values they can expect working for that company. Mobile content also continues to grow in importance. If your company hasn't optimized your site for mobile, you're missing a huge audience. Smart phones are the key to combining online ads and info with offline use. Users can easily log potential opportunities they see on nights or weekends and follow up on them during business hours.
The Importance of Online Communities
Acquiring and retaining new leads is the driving force behind profitability and business growth. They are also the best means of obtaining relevant information on both consumer and job markets. One of the best new channels for realizing this are the online social communities. Companies can use the various social engines as platforms of discussion to learn what their audiences is seeking. Facebook, Yahoo, and others are cost-effective means of gaining insights that also come with built-in member analytics. Companies are becoming more adept at using social media to encourage feedback and develop a following which helps increase brand awareness. Social media is important to young professionals, and companies must improve their social media impact to increase their visibility.
SEO and Recruitment
Candidates who come through social media or job listing sites can be tracked and managed with various automation tools. Business tracking recruitment efforts are able to determine the most effect ads and best times and place for posting content in order to maximize views and clicks. Part of this automation is using SEO services to increase visibility. The focus now is on developing a strong SEO strategy to improve your company or agency’s visibility to potential candidates. Finding an experienced SEO firm to take care of this for you can make the process much easier and more effective. Make sure you're receiving white-label SEO reports from whoever is managing your SEO, so you can easily determine your ROI. These reports should explain what your SEO manager did, why they did it, and what benefit it offers your company.
A certain level of technical ability is an advantage at all levels of employment. Tech-savvy people have a digital presence of their own, and the best way to connect with them is the online digital world. Recruiters who fail to focus their efforts on digital media are consistently losing opportunities to employers who do keep up with these trends.