I’m a big advocate of staffing technology (of course!), but I also promote using social media in recruiting and staffing. After all, recruiters and staffing professionals need to go where candidates are, and candidates are on the web, checking their email, Facebook accounts, LinkedIn connections, and Twitter feeds.
In this post, I’ll focus exclusively on Twitter and 6 ways it can be used by staffing professionals to recruit candidates:
1. Make the Account Solely About Open Jobs. Think of a recruiting Twitter account as one of your “brands.” There’s nothing wrong with having other Twitter accounts, but your audience will be confused if one day they get a tweet about the latest staffing software and then a tweet about a job opening the next day.
2. Build Your Following. Some internet gurus advocate waiting until you have established yourself in the Twitter universe before posting jobs. I disagree. Start right away with clear, succinct tweets about available jobs. If you keep doing that regularly, and if you promote the service on your website and other places, the crowd that follows your feed will grow naturally.
3. Tweet Regularly (but don’t overdo it). No one likes receiving tweets every three seconds from the same source. If you have that many job openings to broadcast, you should open a second Twitter account and split the postings based on the job type – that is, one for tech positions and one for clerical jobs, or something like that.
4. Maintain a Strong Website. Virtually no one will apply for a job on the basis of a tweet, which is why your website needs to be your main avenue for auto-posted job information. It’s also a good place to list “related jobs” next to the jobs that are the focus of tweets.
5. Don’t Abandon Other Recruiting Avenues. Again, I’m a big advocate of using social media like Twitter to enhance recruiting and staffing software, but I know well enough that social media has not replaced – and may never replace – job boards like Monster or Careerbuilder, classified ads in newspapers and Craigslist, or even plain old word-of-mouth.
6. Measure and Revise. The digital revolution has made it easier than ever to track and measure communications. Ideally, you should set up measurements before you start posting, but it’s never too late to start. If you’re not getting the results you want, make changes.
Twitter is just one new tool in the recruiting and staffing arsenal. Follow this blog to learn about others and to keep up on the latest in staffing software that integrates with Twitter.