We already know that social media plays a huge role in hiring.
And with a Facebook job board reportedly in the works, it could become even easier for companies to match up with better candidates.
As companies become more connected to the right candidates, will the role of the agency recruiter diminish?
It could, if agency recruiters fail to become expert enough in their field to add value to clients.
In Sendouts white paper, 6 Steps to Gain a Competitive Edge, Sendouts President & CEO, Brian Hopcraft said,
Expanding your niche helps your business grow and keep up with the high demand of qualified talent in every industry. Become experts in your field and your competition will have trouble keeping up.
Hopcraft’s statement is relevant in the quest to gain more market share against competing recruiting firms. But it is also very true as mediocre recruiters face competition from social recruiting technology.
Recruiters who work hard to understand a specific market are going to excel in even as it becomes easier to pinpoint talent via social media.
Guy Battaglia, a Business/Information Technology Recruiter and TBG Associates, points out that online sites only provide superficial profiles that still require more analysis and probing. Battaglia says that unless the reader of profiles is well-versed in the field and range of specialties, top talent can get buried under sub-par candidates.
Companies can’t assume that the best candidates are tending to their profiles on social media sites. In addition - even armed with a candidate’s employment history, skill set, and social media persona - HR generalists don’t always have the right tools for judging the appropriateness of a candidate for a specialized position within their company.
Recruiters who work with a specific specialty have the same social media touch-points as corporate recruiters, but are more deeply embedded in their niche by:
Keeping tabs on industry hot -buttons, top players, and future developments will always add value to clients, no matter where candidates are being sourced from.
this post originally appeared at www.sendouts.com