Eric Putkonen has not received any gifts yet
I love connecting the right people with the right company (based upon culture, passion, and skills) and I love process improvement. I believe that Talent Acquisition, Employee Engagement, Employment Brands, & Leadership can be so much more (than it is). I believe every great company is made up of great people. Finding great people is hard. Retaining great people is harder. I believe in challenging the status quo to find better ways of recruiting and retaining talent...based on research, testing, & metrics.
We should be using modern marketing (using direct marketing theory with metrics), copywriting, transparency, Whys (causes), USPs (Unique Selling Propositions), recruiting videos, employee empowerment, tribe building, and much more.
I would love to be a Talent Acquisition Manager / Recruiting Manager for a small to medium sized company with a few staff members. I dream of creating a high performing recruiting function that hires the best people & create a recognized employer of choice by our target ideal employees.
At the end of last year, ERE published an article called “9 Talent-acquisition Trends to Watch for in 2017.” I was excited to see one of the bullet points was as follows:
A/B testing will become a critical factor in the battle for talent. Do fewer candidates drop off during the application process if you reduce your number of screening questions? Is a candidate…
That’s right another joins in…the New York City Council has enacted legislation (effective in 180 days) prohibiting employers from inquiring about a job applicant’s “salary history.” They are not the only ones. There are several cities and states thinking about passing similar laws – some already have. For example, Philadelphia passed…Continue
From what I can see, it seems most companies still ask for cover letters. Isn’t this just one more hurdle and inconvenience to make applicants go through that really doesn’t add value?
Based on my experience, cover letters are not needed anymore. I know I am not alone in this (from speaking with peers), but I have not read a cover letter in years. By and large, we don’t care what is on the cover letter. Everything we need to see should be on the resume.…Continue
I pretty consistently read the articles on ERE and have done so for years. Many of the articles are geared towards showing innovation in recruiting and how we could all be doing things better. Other times, you get articles that tell you things that are obvious but so many companies still are behind the ball on.
Last week, there was an article called “…
If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by scientific studies.
One of the sections of the book is about the…